Harnessing Megatrends for Print Profitability

Nobody will argue the point that the last two years have been the toughest on record for printers and suppliers to the industry alike. The recession of 2000-2001 was bad, but pales in comparison to the so called “Great Recession” of 2008-2009. Printing industry revenues are down more than 19 percent from the 2007 highs, and industry economists predict meager gains in 2011 of about 3-4 percent growth.

Go Global Young Man!

At the same time, while the U.S. printing industry faces a slow or no-growth future, the emerging world has many fast growing markets. According to Printing Industries of America data, U.S. printers get a mere 1.7 percent of total industry revenues from international markets. Additionally, more than 61 percent of printers’ revenues come from within a 100 mile radius of their plants.