Hey, Social Media People ... Calm Down
There is a local breakfast restaurant we go to every now and then. It is friendly and welcoming. The food is very good and the prices are reasonable. Never had a bad meal or a bad experience.
The issue I have is with their Social Media team.
Since December, I have received four requests for a review. FOUR! They must have me on some automated plan on Constant Contact or Survey Monkey or HassleCustomersForReviews.com.
Whatever it is, I am done and they get the venomous-blog-of-Bill-Farquharson treatment.
Listen, I am all about requesting reviews and feel social proof is a critical part of our success. However, there is a limit and, for me, it is one. If someone is going to review you, they will respond to that initial ask.
The irony here is that I responded to their first request and wrote a nice review which you can read here.
As such, they run the risk of me either pulling it down or adding an addendum to the original, which I just did.
If you are outsourcing your social media, remember they are no different than your delivery driver who drives like a maniac in a vehicle with your name on the side: They represent you.
And they need to calm down.
Now that Bill is off his soapbox, let’s talk about you. Get on Bill’s calendar here: go.oncehub.com/BillFarquharson or call Bill at 781-934-7036
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
