How a Business Card Can Sell Value-Added Services
I’m always surprised at how few people in the printing industry have good business cards
When I meet people, I’m often told that they don’t have a business card on them. Or I’m given something that looks like it was the lowest level option at an online trade printer!
Business cards sell print!
My card has a QR code on it. Not only does it allow people to immediately scan my details into their phones, it also gets many recipients interested on the whole idea of QR codes. It is the ideal chance for an upsell!
Another business card that I was sent combined foil and fluorescent inks. A card like this is bound to inspire a prospect of just what can be achieved with print. It may encourage them to increase their budget and try something new.
A good business card opens doors
Inventive business cards are remembered. These are the companies that are invited to discuss new and exciting projects. But these discussions may not always have the results that are expected. Sometimes the interesting projects prove to be too expensive. But the creative company is awarded the standard print anyway. They are the company that is trusted.
How does your business card inspire the people you meet?
An important feature of a business card is the tag line
This tells prospects what you can achieve for them in just a few words. Find out how to create a powerful message that can be used in a tag line in my book How To Stop Print Buyers Choosing On Price.
PS You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
