How to Create Print Ads that Get Results

Last week, FEI marketing whiz Marka concluded her discussion on SEO best practices. This week, Marka gives Zoot and Numo some tips on creating effective print ads. Remember, fire = print.

Zoot sat at his desk, ready to dive into a foot-long feta gyro. He grabbed the latest issue of Fire Buyer’s Weekly to read while eating. After flipping a few pages, a full-page ad stopped him cold. The ad featured a scowling...Fred Flintstone. Flintstone’s self-named company was one of FEI’s main competitors.