How Good Is Your Sales Message?
Does your sales message attract the right sort of customer?
Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of work from all sorts of customers. Unfortunately, that means they rarely appeal to anyone.
Sales messages need to be precisely targeted
You are far more likely to win work if your sales message is written for the precise type of customer you are looking for. That means you may need several sales messages for different types of customers.
Check your sales message with one of your customers
What do they really think of it? Is it up to the job?
How do you write a targeted, compelling sales message?
How To Stop Print Buyers Choosing On Price details a simple three-step system to choosing the right type of prospect and building a powerful sales message that wins business. The premium version includes all the templates and documents that I use when I create sales message for my clients. Find out more: https://profitableprintrelationships.com/online-training-resources/how-to-stop-print-buyers-choosing-on-price/
PS Test out how effective you are at print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
