How Much of Something is Enough?

A lot of words have been written lately about print being sustainable. But what, exactly, does sustainable mean? How much is too much? How much is just right? Or, is it as Mick Jagger once said, “Too much is never enough.”

Maybe it’s more a matter of thinking differently about print. We live in a throwaway society. We blithely toss out technology just so we can get the latest whizbang gadget, even though the last one still works perfectly well. Many people change cars every three years because the rental agreement expires (you may call it a lease, but it’s really a rental). Then there’s all that junk mail that tries to sell us stuff we don’t need.