Here are five simple rules to managing your LinkedIn content efficiently
- Write short content: you don’t have to write long articles all the time
- Share content: you don’t have to write everything you post on your timeline
- Plan what you will write first: it is much easier to know what you are going to write
- Follow a template: most good writing outlines have been created already. There’s no need to re-invent the wheel
- Use automation: automation makes posting quick and easy. But it is important to know when to use it and when not to
You don’t have to write content at all
You can always outsource your content writing. This can be to a colleague or someone outside your organization. (Do ask me for details about my copy writing services.)
Here’s one other tip to manage your content time well
Set yourself a time limit. You create much faster if you have a deadline.
P.S. Download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Also learn my LinkedIn content strategies that gain me thousands of views: grab the recording of my LinkedIn Content Mastery webinar. Here’s the link
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."