How to Get a Vendor to Jump Through Hoops

Two printers use the same paper supplier.* Both have orders with insanely quick delivery dates, so both call their paper vendor:

First Call

Printer #1: “Jimmy, it’s Mike. I need that specialty paper as fast as you can get it to me.”

Vendor: “Okay, Mike. Let me see what I can do. I’ll call you back.”

<<two hours later>>

Vendor: “Mike, I can get it there by the end of the week.”

Printer: “Ugh! Jimmy, can you do any better? I am really in a bind here.”

Vendor: “Perhaps. Let me ask again. Call you back.”

<<two hours later>>

Vendor: “Mike, the best I can do is the day after tomorrow in your regular shipment.”

Second Call

Printer #2: “Jimmy, it’s Tom. I need that specialty paper as fast as you can get it to me.”

Vendor: “Okay, Tom. Let me see what I can do. Let me put you on hold.”

<<two minutes later>>

Vendor: “Tom, I’m bringing it over myself. See you this afternoon.”

Same rush need. Same supplier. Two reactions.

Why?

Because Printer #2 pays his paper* bills F-A-S-T.

The best way to say “Thank you” and “I value you” to a vendor is to exceed expectations in paying their bills. The vendor might never say anything, but it doesn’t go unnoticed.

And when a special request is made, you will get priority.

*Feel free to replace with Ink, Paperboard, Folding…

A good vendor is as important as a good customer. Come learn more ways to grow at SalesVault.pro or call Bill Farquharson at 781-934-7036.