How to Improve Your Sales Conversion Rate by 30%
LinkedIn prospects are 30% more likely to convert than prospects from traditional channels.
That’s what one major company from the print sector found out when they started analyzing their sales. Considering that LinkedIn had been part of the sales process for 52% of their leads, that’s a big improvement in sales performance.
This wasn’t the only improvement they saw from using LinkedIn as part of their sales process. They also discovered that, when LinkedIn had been part of the sales process, prospects were 32% faster to convert.
They customers that they were winning were major spenders.
The solutions that this company sells often fall into the six-figure category. The LinkedIn process had nothing to do with AdWords and winning small sales. This was all about creating dialogues with prospects who were prepared to commit large budgets.
I share my entire system for winning more business in my LinkedIn Mastery webinar recording.
Check it out here: https://profitableprintrelationships.com/online-training-resources/linkedin-webinar/
PS You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
