How to Sell Marketing Services to Small Businesses
Small businesses are responsible for 70% of the U.S. economy and employment. It is a potential $40 billion market for companies selling marketing services, yet very fragmented. Companies such as Groupon have attempted to capitalize by hiring thousands of salespeople but that model is not sustainable or scalable without significant investments. And the average spend is marketing spend is $300 to $400 a month, which means companies targeting these owners have to figure out how to deliver enough value to warrant the price.
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