How to Turn Your Website Into Your Top Sales Rep

The gap between your print business and the digital world is shrinking…fast. The fact is, your customers are out surfing the Web right now, sharing stories on social media, utilizing Web-to-print solutions and possibly researching your print business. An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your Website as being analogous to a brick and mortar store. If it’s easy to navigate to your site and find what they want, your customers are far more likely to stay and do business with you. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.