If You Make Just One Resolution, this Should Be It!
Every three months, as sure as the sun rises in the east and press operators like coffee, it arrives in my mailbox. I have no idea why.
I don’t think I ever gave them my name. I don’t recall ever having done business with this company. Still...for more than four years now, they’ve mailed me their office supply catalog—all two and a half pounds of it.
- Categories:
- Mailing/Fulfillment - Postal Trends
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
