In-Plant Print Shops: A Partnering Opportunity for Commercial Printers -Carl Gerhardt

By Carl Gerhardt

If you haven’t thought about making friends with in-plant personnel or contacting management of companies or organizations like universities, perhaps it is time to do so. Partnering with the management of an in-plant operation could be a win-win opportunity. All of us are struggling to grow our business and, in some cases, keep critical mass for a certain type of production or a second shift.

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Business Management - Productivity/Process Improvement

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

In-Plants: A Partnering Opportunity