In Pursuit of Profitability

Obtaining profitability is the primary goal of virtually every entrepreneur or business. In 2010, we saw in excess of 2,000 printing companies close their doors, which should make almost anyone ask, What financially went wrong?

Within the selling process, I believe that the pricing theories used in the face of changing volume maybe one of the central issues behind these closings. Failure to keep a finger on the pulse of a company’s marketplaces also plays a crucial role in this situation.