Is ‘Do Not Track’ Good or Bad for Print?
You’ve probably been hearing a lot about the “Do Not Track” movement recently. While it kicked off a couple of years ago (the Internet equivalent of the “Do Not Mail” program that so raised hackles in the print world), it hadn’t been a top-of-mind issue for many until the White House and the Digital Advertising Alliance (DAA) both issued major announcements that are likely to have far reaching effects for anyone engaged in integrated/online marketing (or even just with a website.)
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
