Is Green Still Relevant to Consumers, Businesses?
This Friday, April 29, I’m interviewing Jacquie Ottman, principal of J. Ottman Consulting, and author of a new book—“The New Rules of Green Marketing.” We’ll be discussing the “New Green Marketing Paradigm,” beginning at 2 p.m. Eastern/11 a.m. Pacific.
You’re invited to join me. Register here using the password: GMC_ott
- Categories:
- Business Management - Sustainability
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
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