Printing Impressions May 2012 edition
10 Ways to Get More Attention –Dana
One of the most common questions I get from printing industry salespeople is simply this: “Margie, can you tell me how to get buyers’ attention?” Let’s face it, print sales reps today need a brand new bag of tricks and tips to get noticed by prospects.
Across the Nation
Commercial printer equipment installations and other news from Printing Impressions’ May 2012 edition, featuring Cavanaugh Press and IntegraColor.
Awards a Long Time Coming –Cagle
Philip Sangenario left this world in 1991. His tale, like those of many from Mr. Sangenario’s generation, was never given the recognition it deserved. He served with the 101st Airborne Division during World War II in the “European-African-Middle Eastern theater.” He parachuted into Normandy, France, on D-Day (June 6, 1944) from the first of 20 airplanes of the 502nd Parachute Infantry Regiment.
Bindery Matters
Binding and finishing news briefs from Printing Impressions’ May 2012 edition, featuring Print Harmony.
Defeating the Digital Myth
“Print is still the cornerstone of the magazine business,” states Dr. Samir Husni, a.k.a. Mr. Magazine. Magazines that banish the print edition generally sign their own death warrant, Dr. Husni notes, and none are thriving as online-only editions.
Digital Digest
Featuring a full itinerary of user group meetings, speakers, more than 150 educational sessions and an exhibition area, EFI once again showed it had the winning hand by drawing 1,100+ participants to its 13th annual Connect users’ conference held at the Wynn Las Vegas last month. With it increasingly harder to get printers to attend industry conferences and trade shows, Connect is one of a small handful of annual events bucking that overall trend.
Donnelley Closing Mendota, IL, Plant, More than 200 Losing Jobs
Windy City printing giant RR Donnelley is closing its plant in Mendota, IL, the Chicago Tribune reported. The move will result in the loss of more than 200 jobs. Donnelley provided 60 days notice prior to the slated May 28 closure.
Fatal Post-Party Accident Lands Printer in a Lawsuit
Jive Printing is accused of “encouraging guests to drink heavily by providing copious amounts of free alcohol and passing out shots of liquor by bartenders, who did not properly monitor the guests’ level of intoxication,” the suit contends.
Industry M&A Activity : Deals Are in Full Bloom
For those printers in some level of distress, this may be an opportune time to cash out as opposed to doubling down in an industry that seems to be banking more on digital than offset presses. The M&A machine is running wide open at the moment.
Mobile Technology : Integrating Mobile into Print
Mobile technology opens the door to make print and other media types measurable, interactive and engaging through the use of mobile barcodes (QR Codes, Microsoft Tags and more), mobile messaging and even Augmented Reality. Over the past few years, InfoTrends has been tracking the increase of these mobile elements being integrated with traditional media.
Printer News
Commercial printer company and personnel news from Printing Impressions’ May 2012 edition.
Ripon Printers Acquires the Assets of Sells Printing
Ripon Printers, which produces catalogs, publications, manuals and soft-cover educational products, has purchased certain assets of New Berlin, WI-based Sells Printing. Terms of the deal were not disclosed. The combined companies have annual sales of approximately $55 million.
Romney Meets AlphaGraphics Owner
Karen Brinker, owner of AlphaGraphics in Hartford, CT, introduces Republican presidential candidate Mitt Romney to the audience on April 11. Brinker, an AlphaGraphics franchisee for more than 20 years, also has a store in Greenwich, CT. She was selected by the Romney campaign to host the speech due to her success as a female business owner.
Sales Comp Plans, Revisited –Farquharson
TJ, your “Take no prisoners” column on sales compensation in the April issue brought back a lot of memories and really got me thinking about the subject. As you know, the subject matter is a lightning rod for controversy regardless if you’re setting up a new plan, changing an existing plan, or writing about it for Printing Impressions. But allow me to take a walk down memory lane.
Supplier News
Commercial printing industry supplier company and personnel news from Printing Impressions’ May 2012 edition.
Tribune Direct : The Magic of Technology
Tribune Direct is the direct mail printing offshoot of the Chicago Tribune Media Group, perhaps best known for its venerable Chicago Tribune newspaper. Its value proposition is a three-pronged attack: direct mail strategy, program management and creative development.
Upfront
Commercial Printing Industry News Briefs from Printing Impressions’ May 2012 edition, including items on Harland Clarke, The Allied Group, Multi Packaging Solutions, Princeton Fulfillment Solutions, Kirkwood Holdings, Omaha Print, Integrated Book Technology and Carlos Barboza.
