Enhancing Brand Power with Digital Packaging Printing

Packaging is a crucial marketing and communication tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes, from large corporations to small-batch producers, many opportunities to enhance brand power, consumer engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.