Personalization is Pushing the Envelope of Direct Mail Results

Direct mail is alive, well, and delivering results as marketers are harnessing customer data to communicate with recipients on an individual basis. After decades of using limited personalization in mail campaigns, direct marketers are upping their use of the technique. Advances in printing technologies, data mining, audience segmentation, predictive modeling, and other forms of targeting are playing a prominent role in driving the use of personalization in direct mail.