It's Not Over When It's Over. Results of Printing Jobs Should be Measured -Carl Gerhardt

By Carl Gerhardt

We have all heard the famous Yogi Berra quote, “It ain’t over ’til it’s over.” Of course, he was talking about baseball, but it has great application to business, too.

I often think about that quote in reference to jobs or projects in our business and relationships with our clients. Too often, when a job is completed—printed, finished, mailed and billed—we tend to think “it’s over” with that particular job or project.

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Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.