Lessons Printers Should Learn About Business from Pink at the AMAs -Clay Forsberg

By Clay Forsberg

Even if you don't like what's going on with contemporary music these days...read this anyway!

Sunday night, I watched the American Music Awards on television. I’d been waiting for it for several day, if for no reason other than to see Pink perform my current favorite song. Little did I know it would be the topic of this article. I figured the performance would be good, but it was something that transcended music for me...It clarified how I want to do business.

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

Lessons to Learn About Business from Pink at the AMAs