Make Sure Your Emails Have a Clear Next Step
What do you want a reader to do after reading your email?
Many people say they want the reader to buy from them. That’s easy enough to say but it is important to view this in a little more detail. What one small action do you want someone to take towards becoming a customer?
Here are some of the things that you might want them to do:
- Click through to another article with useful information to build trust
- Send a response to a question in the email to build engagement
- Download a resource
- Click through to a sales page
Have you told your reader what you want them to do?
Always be crystal clear about what you want people to do. Make links in different colored text. Highlight written instructions in bold. Make your instructions simple and clear-cut.
What do you do if someone clicks a link?
I am going to give you clear and well-defined instructions in my next article 😉
What do I want you to do next?
I’d like you to follow this link to my sales program “How To Improve Print Sales In 23 Minutes A Week”. You’ll find out how to receive 12 really effective but simple sales tips that will make a difference to your results. Your next step is to click the buy button!
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
