Something to Talk About

manroland took the brave step to show no presses at Ipex, not because it is short of cash (it might be, but it received €200 million of refinancing last year), but because according to the official doctrine it wanted to get closer to its customers.

Instead, there would a logical flow around its booth, inspired by the layout of the Gugenheim Museum in New York, culminating in a 3D video presentation using technology salvaged from the planet Pandora. Around the industry there were many shaking heads, and probably still are many shaking heads, wondering if the press company had lost its mind. But the decision was based on cool logic and it seems to have paid off.