‘Megatrends in Digital Printing Applications’ Study Findings

The transition of pages from analog to digital production printing is happening at a rate slower than most digital printing manufacturers might have anticipated. Awareness of digital production printing is ubiquitous, but page volumes will not tip (a tipping point is the level at which momentum for change becomes unstoppable) from analog to digital production print technology in the foreseeable future. This is simply because the analog volumes remain so large that mathematically digital production print cannot grow fast enough to displace analog print.