My 9-0-9 Plan for a Printing Company's Surefire 2012 Budget -Carl Gerhardt

By Carl Gerhardt

Here is a surefire way to develop a budget for 2012 that will keep your ship on course. It would be a bit catchier to call it 9-9-9, but I can’t make that work in today’s economic environment. Given the uncertainty facing graphic arts firms, I suggest you develop three budget scenarios:

Scenario 1: Assume a 9 percent sales increase. This will allow room for growth—planning to add personnel, marketing programs, new production capabilities or simply put more on the bottom line.

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Companies:
Allegra Network

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

My 9-0-9 Plan for a Surefire 2012 Budget