News Corp. Shows Its Deeper Green Colors with Sustainable Measures -Gail Nickel-Kailing

By Gail Nickel-Kailing

OK, so we can’t all be Rupert Murdoch and have companies as big as media giant News Corp. (annual revenues of $33 billion). And regardless of where you fall on the political spectrum—for or against the Wall Street Journal and FOX TV—you can learn from the strategies that the global organization is putting into place.

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Business Management - Sustainability

Gail Nickel-Kailing Author's page A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.

Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.