Nike Fleece Brand Book Inspires with Its Words and Production Values
I love this quote from Nike’s promotional book: “To get to the next level, you often have to take a step back.” It may be a comment on the company’s fleece brand, but it also describes the awesome production attributes of this case-bound book.
The piece is urban (layers of chipboard laminated together for the cover), contemporary (an orange color palette with product shots in close focus), collegial (type and copy boxes look inspired by a three-subject spiral notebook), creative (a perfect-bound book glued to the inside back cover) and cutting edge (a CD window was cut into the thick chipboard of the inside back cover).
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
