Of Sales Objections, McDonald’s and Forrest Gump
If Forrest Gump were a salesman instead of, um, well, whatever he was, he never would’ve compared life to a box of chocolates. Instead, he would realize that you do know what you’re going to get. Every time.
Consider sales objections. Sales objections are like looking at the menu at McDonald’s; it’s always the same. When I was a kid, there were burgers, fries and Coke. Today, there are burgers, fries and Coke.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
