On the Environmental Cost of Paper vs. Other Media

Over the past year or so, the print communication industry has been under pressure (i.e., attack) to address its carbon footprint. Some who are not particularly well informed (but may otherwise be well-meaning) and others who absolutely haven't a clue and couldn't care less, have been decrying print-based communication, and particularly printed advertising, as an environmental pariah, and they've called on government to limit businesses' free commercial speech.