Printing Impressions recently asked printers representing five key markets in the commercial printing segment — including general commercial, direct mail, transactional, nonprofits and healthcare — how they view those markets five years from now.
Christina Esparza
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
As the paper crisis is much more a moving target than a moment in time, we reached back out to one of the printers, Christina Esparza, to see how that company’s experience and approach has changed over the last three months.
Three commercial printers discuss their experience with today’s paper challenges and share what they’re doing to address them. It’s a perfect storm of less availability of printing grades due to increased demand, coupled with supply-chain delays and labor shortages.
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