Judith Maloy, CEO of Polaris Direct, discusses the company's growth in direct marketing and printing, the integration of digital marketing strategies, and the importance of mentorship. She reflects on her journey from marketing to print, building a woman-owned business, and offers advice on overcoming imposter syndrome.
Judith Maloy
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Lois Ritarossi, CMC®, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies, and enabled sales teams to effectively win new business. You can reach Lois at highrockstrategies.com.
As postal rates significantly increase, the USPS has launched a series of promotions. In a recent interview, Judith Maloy of Polaris Direct, and Kurt Ruppel of IWCO Direct, both shared how their companies are enabling their clients to leverage the USPS 2022 Promotions.
Polaris Direct, a direct marketing printer and mailer, was recognized as a 2021 Innovator of the Year due to its dynamic use of technology and strategic marketing services. With a multichannel approach to support printing and mailing design, the company stays ahead of trends while keeping customers' needs in focus.
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