Judith Maloy, director and CEO of Polaris Direct, a PRINTING United Alliance member company. Judith discusses the evolution of Polaris Direct from a startup in 2003 to a leading direct marketing and printing company. Learn about the transformative technology in print production, the importance of personalized communication, and the strategic integration of digital channels. Judith also shares her personal journey, from her early career in advertising to becoming a successful business owner and advocate for women in business. Gain valuable insights into overcoming challenges, fostering mentorship, and building a thriving company in the ever-evolving print industry.

00:00 Introduction and Guest Welcome

00:10 Overview of Polaris Direct

02:00 Technological Evolution in Printing

02:37 Strategic Marketing Services

05:40 Judith's Journey into Printing

08:15 Women in Business and Networking

19:52 Challenges and Opportunities in Print

24:47 Advice for Future Entrepreneurs

26:48 Conclusion and Final Thoughts

Women in Print Alliance is a global organization committed to empowering and advancing women in the printing industry. Its community is comprised of motivated and passionate women who share a strong belief that investing in themselves and in other women is good business. Members are educators, innovators, leaders, and rising stars working in all segments and in all functions of print. Learn how to become a member here.