Shannon Romeo, Chief Impact Officer at Strategic Factory, a PRINTING United Alliance member company, shares her journey from college to becoming a leader in printing and marketing. Discover how Strategic Factory serves as a one-stop marketing hub and how Shannon’s role blends human resources and creative marketing. The discussion addresses misconceptions about the print industry, innovative recruitment strategies, and mentorship. Shannon also offers valuable advice for newcomers and emphasizes the importance of lifelong learning. Uncover the dynamic and evolving world of printing through Shannon's experiences.

00:00 Introduction and Guest Welcome

00:10 Overview of Strategic Factory

01:16 Shannon's Journey into Printing

02:00 Career Growth and HR Insights

04:56 Educational Background and Career Shift

07:11 Combating Misconceptions in the Print Industry

09:11 Recruitment and Mentorship Strategies

16:15 Professional Development and Networking

29:23 Advice for the Next Generation

34:38 Conclusion and Final Thoughts

Women in Print Alliance is a global organization committed to empowering and advancing women in the printing industry. Its community is comprised of motivated and passionate women who share a strong belief that investing in themselves and in other women is good business. Members are educators, innovators, leaders, and rising stars working in all segments and in all functions of print. Learn how to become a member here.