Ruth Starer, CEO of CopyCats, shares her inspiring journey of founding and growing her printing business. Ruth recounts starting CopyCats with her husband, transitioning from retail to B2B, and overcoming significant challenges such as eviction and 9/11. She also delves into her background in social work, handling work-life balance, and navigating gender biases in the business world. Ruth emphasizes the importance of confidence, the need for questioning authority, and the benefits of active learning in professional growth.

00:00 Introduction and Welcome

00:13 The Birth of CopyCats

01:40 Transition to B2B and Challenges

03:22 Impact of 9/11 and Business Evolution

04:18 Ruth's Social Work Background

09:01 Balancing Family and Business

12:16 Gender Dynamics in Business

25:47 Learning and Growing in the Industry

32:13 Advice for Women Entering the Industry

34:32 Conclusion and Final Thoughts

Women in Print Alliance is a global organization committed to empowering and advancing women in the printing industry. Its community is comprised of motivated and passionate women who share a strong belief that investing in themselves and in other women is good business. Members are educators, innovators, leaders, and rising stars working in all segments and in all functions of print. Learn how to become a member here.