On this episode of the Impressions Xchange podcast, we speak with Lisa Cross, principal analyst for NAPCO Research, about the current state of challenges affecting the printing industry. She sets the stage for the second half of the show when Senior Editor Dan Marx speaks with Linda Bishop, president of Thought Transformation, and Pete Douglas, senior VP of sales and marketing at Lake County Press, about some of the challenges discussed in the first half and how printing companies and their sales teams can respond.