Post Crisis Warning

While I have many passions in life and consider myself to be disciplined and in control, there are a few things that make my knees weak. The first, naturally, is Cadbury mini eggs. When the purple bag appears in stores, I run through a list of reasons why they're a bad idea and then purchase as many as I think I can hide on the kids.

The second is the Indian Motorcycle Company.

Indian is manufactured by Polaris. Polaris also makes my current bike, Victory. My Victory is running well, my wife loves riding on the back, and best of all:

It’s paid for.

This being the case, you’d think I’d have built up immunity to things like the email that came in a couple of Fridays ago: “No payments until October.”

Insert weak-knee collapse here.

Someone at Polaris is thinking. They understand what we need to understand: When this crisis is over, people will probably not have the money to buy a new motorcycle. So, let’s give them the summer of riding and allow them to build cash reserves once again.

Let’s talk about our world and how this applies …

The majority of your clients have been dormant for what, six weeks now? Getting them up and running is a great idea for a sales call, but make sure your customer has the money to pay for the order. You might have to get creative a la Polaris and extend special financial arrangements to help them out. Better to know that going in.

Okay, with talk about that Roadmaster …

Whatever sales challenge you are facing, someone else has overcome it. Get help or contact Bill Farquharson at BillFarquharson.com. You’ll find information on his sales tips books and training programs.