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About a week ago, a politician came to our door campaigning for a Montana house seat. He was giving a talk at the local church across the street so he was making the rounds. He seemed like a decent guy. He stood for a lot of the things I did—alternative energy, school reform, better use of the coal tax money to small business, etc. But he also brought up Social Security and Medicare. He should have left that at the church across the street. He paid no attention to the fact I was 20 years younger than his church audience. Same pitch, regardless who he was talking to.
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Clay Forsberg
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Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.
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