How to Maximize the Reach of a LinkedIn Post
Have you ever posted a LinkedIn poll?
Right now, the LinkedIn algorithm loves polls. It promotes them far more than any other type of post. I have run polls where I have received thousands of views and some great engagement.
Creating a poll is easy
Just start a post as normal and then click on the poll button at the bottom of the posting box. You will see that it is simple to type out a question, add the possible answers, and you create your poll. There’s a maximum of four answer options and each one has a maximum of 30 characters.
All you need to do before creating the poll is to think of a question that is relevant to the content you are posting.
Remember to tag connections and add hashtags as normal.
This trick won’t last forever
I’m sure that before long, the algorithm will treat polls like any other type of content. So make the most of them while you can.
PS I have a recording of my webinar LinkedIn Mastery available. If you want a good overview on how to use LinkedIn successfully without taking up too much time, this webinar is for you! You learn a proven success path to creating successful 1-2-1 relationships through LinkedIn, whether you are looking for sales prospects or useful people to network with. Find out more here: https://profitableprintrelationships.com/online-training-resources/linkedin-webinar/
You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
