HP Users' Love of Print Is Secret to Dscoop’s Success -Carl Gerhardt

By Carl Gerhardt

A couple of weeks ago, I had the opportunity to “experience” Dscoop for the second time. I say experience because this event is truly an experience and a phenomenon. For those who may not know what Dscoop is, it stands for Digital Solutions Cooperative. It is an association/group of HP Indigo and Scitex equipment users who gather together once annually in the United States for the sole purpose of sharing their successes and best practices.

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Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.