MSP: Path to the Future or Rotten to the Core?
Is your business becoming a marketing service provider (MSP), or is it in the process of dying?
It’s a stark choice, but one you’ve heard before and one being heard incessantly by those trouncing around GRAPH EXPO 2012 at McCormick Place this week.
Our industry is a tough one—always has been; always will be. If you consider the print industry within Porter’s five-forces framework and you’re reading this blog, you’ll probably conclude that you were either born with ink in your blood or you inhaled far too much type wash back in the day and have since become too fuzzy in the head to look up to see the “EXIT” sign.
- Categories:
- Business Management - Marketing/Sales
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC
