Online Marketing Effectiveness: Affinity Express Survey Results
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kellyglass
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In my last post, I shared some of the results of our recent survey of our SMB customers.
While I found the number of respondents using online marketing surprisingly low (63%), it informed us that SMBs (or our respondents in particular) aren't very well-informed about online advertising and marketing, which is reflected in their low use of relatively easy and affordable channels such as online ads and blogging. Therefore, I was less surprised at their assessment of the effectiveness of online tactics. While 56% found online advertising and marketing somewhat or very effective for their businesses, fully 44% found it ineffective.
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