Business Cards Are for the Birds
“Nobody needs business cards anymore.” At least that’s what I’ve heard from several printers lately. But there it was…in one of the least expected places! With that instantly recognizable little blue bird, lightly debossed on a rich, thick 100 percent cotton paper, “it” was a Twitter business card.
Old and new media collide
All in all, it’s a beautiful, classically designed card, with ample white space and only the necessary contact information. But what made it noteworthy was the choice of letterpress printing.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
