Small-Talk Sales
Having just come off of a long weekend featuring massive amounts of small talk, I quickly noticed a trend: Most conversations are one-sided. A question is asked and the respondent, well, responds.
And responds.
And responds.
Lost in this equation is the fact that most people ask a question in small part because they want the answer and in large part because they want to share their own opinion on the subject.
Let them.
Get into the habit of quickly providing an answer but then turning the conversation around by saying something like, “What do you think?”
Remember, you learn nothing with your mouth open. A good salesperson is keenly aware of how much they are talking and how much they are listening. Not every cookout will provide you with a sales situation, but it’s a good laboratory to work on your skills.
But, maybe I’m wrong. What do you think?
The Sales Vault provides continuous sales growth. Find out more at SalesVault.pro or call Bill Farquharson at 781-934-7036.
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
