Supercharge Your Direct Mail with Video in 2025

Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn't just novel—it’s a powerful engagement tool that cuts through digital noise and lands directly in the hands of your audience.

Let’s talk about one of the most exciting formats: mailers with built-in video screens. With thinner designs, sharper screens, and more interactive features, these dynamic pieces merge the tactile experience of direct mail with the storytelling magic of video.

Check out this example from a recent campaign:
https://www.youtube.com/watch?v=tj3Zg5vj9A0 (2025 Product Showcase Example)

Why Video Mailers Work in 2025

Attention spans are shorter than ever. We’re constantly swiping, scrolling, and multitasking. That’s why physical mail—especially when it offers unexpected interactivity—has become such a powerful way to stop people in their tracks.

Video tells a story instantly. From facial expressions to tone of voice, video allows you to humanize your message in a way static images can’t.

People remember what they see and hear. Studies show viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.

What’s New in 2025

Here are some key features you can include in today’s video mailers:

Multiple Videos: Give recipients a menu of options to explore based on interest—product demos, testimonials, or company culture snippets. People are more likely to watch all your videos if they feel they’re in control.

Larger, HD Screens: With slimmer designs, you can now add a 7" screen without the bulk. Ideal for technical demos, detailed tutorials, or cinematic storytelling.

Custom Layouts: Fully branded packaging, unique shapes, embedded QR codes for cross-channel journeys, and even soft-touch coatings or scented paper for a multi-sensory experience.

USB-C Charging & Downloading: Include a USB-C port so your audience can recharge and download the video files. This adds utility and extends the lifespan of your content.

Smart Triggers: Motion sensors and magnetic triggers launch the video instantly upon opening, or offer a button for users to replay or browse different chapters.

Creative Ways to Use Video in Direct Mail

Still wondering how to apply this tech to your next campaign? Here are some creative use cases we’ve seen work wonders:

• Product in Action: Show your product being used in real life. Think unboxings, use cases, and side-by-side comparisons.
• Customer Success Stories: Real customers, real results. A powerful way to build trust.
• Before/After Stories: Great for services, cosmetic, home improvement, or wellness brands.
• Mini Tutorials: Help customers avoid common mistakes or learn new hacks.
• Behind the Scenes: Take people inside your process or company culture.
• Nonprofit Appeals: Let the audience see the impact. Emotional connection leads to higher conversions and donations.

Pro Tip: Combine your video mailer with a strong call-to-action and a follow-up digital campaign. Retarget recipients online, send a personalized email, or invite them to a microsite for more content. Integrated touchpoints = better ROI.

Links & Inspiration

Need more inspiration or vendors who specialize in video mailers?

• Americhip – pioneers in sensory direct mail formats
• Red Paper Plane – customizable video brochures and mailers
• YouTube: Best Video Brochure Campaigns 2024 – fresh examples

Final Thoughts

Video doesn’t just complement your direct mail—it elevates it. When used strategically, it becomes an unforgettable experience your prospects can see, hear, and feel. In a world of fleeting digital impressions, that kind of engagement is priceless.

So, ready to bring your message to life in a way your audience can’t ignore? Let video and direct mail join forces in your next campaign—and watch the magic happen.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.