The Art of Postpress: How to Get the Competitive Edge Your Company Deserves
You know who you are. You live for clean lines, square corners, exactness, and all the finer details of postpress work. Some people may call you a perfectionist. But why do you settle for only the highest quality product? Because you know that’s what sets you apart from competitors.
Distinguishing your company can be difficult in our industry because, well, face it: marketing isn’t cheap! That’s why for years postpress companies have entered the BIA Product of Excellence Awards for their chance to be recognized as the “best of the best” in graphic finishing and loose-leaf products. Award winners illustrate that postpress work can be a true art form, displaying flawless craftsmanship, and catching the attention of the award judges—as well as the industry.