What Is the Difference Between Whiteness and Brightness?
It was one of those “a picture is worth a thousand words” moments. It all started off innocently enough.
“So is ‘brightness’ a guide for white paper worldwide?” Matthew was curious and rightfully so. He was fairly new to the world of commercial printing, eager to get it right, and wanted to learn. Kudos to him. What startled us, though, was his follow-up question: “So what does brightness tell me about the shade of the paper?”
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
