When I sold digital and VDP, it was as a broker. The year was 1992. I’d find the applications, open the account and hand it over to Gary. Gary would contact my client’s technical people and talk with them about how to prepare the files in a format that he could understand. I was very lucky to have him. I didn’t know a thing about PDF files back in 1992.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.