I get that question all the time. In the old days, we used to buy lists and then dial for dollars. Depending on the age of the list, there was a high probability that either the company was out of business or the contact was long gone. The hard part was pronouncing the name while trying to sound like he/she was an old friend and your call was expected.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.