Why Is This Business-Building Golden Ticket So Underused?

Buyers sort printing partners into categories to remind them who can solve which problems for them. “This company can turn around an offset project quickly. This company knows everything about mailing. This company can handle complex variable data. This company builds storefronts.”

You might check all those boxes, but with so much on their plates, will the buyer remember everything you can do when they are ready to buy? All too often, the answer is, “No!”

Your clients don’t always remember everything you can do — so it’s time to remind them! With the busy fall buying season approaching, there's no better time to showcase your capabilities and refresh your clients’ memories with a short, snappy presentation.

A well-executed capabilities presentation is a golden ticket to building new business. It reaffirms your value and uncovers new opportunities — and creating a presentation is easier than ever when you use ChatGPT.

Creating a Presentation Using ChatGPT

If you haven’t given a capabilities presentation to the client in the past year and your company has one already built, fantastic! With a few modifications, it may be ideally suited to give established customers a fresh overview.

If you don’t have a presentation or the one built is ancient and out-of-date, you can use ChatGPT to develop the copy for slides.

I recommend using a prompt that requests a presentation with ten slides. This is long enough to foster conversation about your services and short enough to keep clients engaged throughout.

Here are two options for prompts:

If your website is up-to-date and does a good job of presenting your solutions, start with this prompt:

Create a 10-slide capabilities presentation for <Printing Company> based on the information from their website. The website address is <Web Address> and the presenter is a salesperson. The audience is an existing client, and the existing client already knows basic information about the company. The goal of the presentation is to remind the client of existing services, introduce new services, and identify new business opportunities. The structure for each slide should vary within the presentation to keep it interesting. Make some slides short sentences. Some slides would have bullets. The first slide should have an inspirational title and no bullets. The last slide should thank the client for their time and not have bullets.

Or you could define exactly what you want to include by providing detailed information for the ten slides. For example, here’s a prompt if you want to focus solely on one solution (environmental graphics, online ordering, promotional products, tradeshow solutions, direct mail, etc.):

Create a 10-slide capabilities presentation for <Printing Company>. The presenter is a salesperson. The audience is an existing client, and the existing client already knows basic information about the company. The goal of the presentation is to provide information on our <describe the focal point for the presentation> and identify new business opportunities. Key points to mention include <list items>. The structure for each slide should vary within the presentation to keep it interesting. Make some slides short sentences. Some slides would have bullets. The first slide should have an inspirational title and no bullets. The last slide should thank the client for their time and not have bullets.

If you design the presentation, I recommend working with PowerPoint, Apple’s Keynote, or Canva. AI solutions exist, but you will probably have to negotiate a fairly steep learning curve to use them.

Get the Meeting Scheduled

Capability presentations bring value to your clients. By educating them on the solutions you offer, you empower them to make informed decisions and position yourself as a strategic partner. This shift in perspective can lead to new opportunities — whether expanding the number of existing projects, venturing into new areas, or even collaborating on innovative solutions that neither party had considered before.

It's your golden ticket to growth. So, why wait? Pick a client, ask for an opportunity to present, bring value, and sell more!

P.S. For more thoughts on growing business with existing clients, check out It’s Time to Tackle Your Underperforming Accounts (piworld.com).