Your Customer Should Fire You

Business is more impersonal than ever. We are getting transactional.

And every year it gets worse.

I remember a terrific series of ads done by United Airlines back in the 70s. In one such TV commercial, a group of people stands waiting in a conference room, checking their watches, and looking impatient.

In walked the boss along with three assistants.

“I just got off the phone with our largest client. He fired us. Said we don’t know him like we used to. That changes today.”

Just then, the assistants start walking around the room passing out airline tickets.

The boss continued…

“We are going to visit every one of our clients,” to which a sales rep gasps, “That has to be 37 different cities.”

“I don’t care,” came the reply.

<<break for voiceover about United Airlines>>

At the end of the commercial, an assistant hands the boss a plane ticket and one of the reps asks him, “Where are you going?”

“To see that big client,” he replied.

If you are not in constant contact with your customers; if you are not staying engaged in their business; if you are not developing relationships at a personal level with your existing customer base hear this:

You will lose their business, and…

You should lose their business.

Learn what other sales reps are doing. Find out what works and what doesn’t. Join The Sales Vault and unlock sales best practices. Go to SalesVault.pro or call Bill Farquharson at 781-934-7036.